Quiz 1

Allison and Bob are creating metrics to measure social media campaigns. They created a metric for reach. Now they are working on the exposure metric. Which of the following would measure exposure?

• Add your total follower count as well as each impression on a social media site.

• Add your accessibility by the number of media platforms that you use to advertise your site.

• Add your sources to the number of distribution channels you use to advertise your site.

• Add your actual audience and multiply it by the number of registered users on your site.

A local ice cream shop writes their own posts for social media. There is another competitor opening in the same city in two weeks. How can they quickly expand their exposure on social media?

• Start using owned and paid advertising.

• Include images of the shop in their posts.

• Stream videos through YouTube.

• Post their menu and prices on social media.

A local sports store wants to extend the social media reach for their ski and snowboard equipment. Which of the following is a way to accomplish this?

• Include a link to the company website on all social media posts that focus on winter sports.

• Display content on platforms with an existing large audience that like winter sports.

• Create a webpage on the store's website that uses multimedia to promote winter sports.

• Focus on one social media platform that is known to have a large audience for winter sports.

Marco has used paid advertising on social media for the last two years. Business has been slow so he must reduce his marketing budget. What other type of content can Marco use that will cost less?

• Video content

• Monitored content

• Owned content

• Entertainment content

Maggie owns a small flower shop. She is planning to launch her first social media campaign next month with very little money. What tool can she begin using for free that will help her monitor conversations about her brand?

• Social media management tool

• Social media analytics tool

• Social media site searches

• Influencer identification tools

Monica is creating an executive report for the leadership team. The report will contain the results of the last social media campaign. One metric will measure the reach of the campaign. Which of the following best describes the results of this metric in social media?

• The actual number of potential people who may view or access a post, article or advertisement.

• The actual number of social media channels used to post any type of content.

• The actual number of unique people who view or access a post, article or advertisement.

• The actual number of total people who shared a post, article or advertisement.

The social media team is using hash tags on all their social media posts to act as metadata tags. What is an advantage of using metadata on content?

• It guarantees that a post will have several impressions during the life of a campaign.

• It makes it easier to search and organize content, which can expand the reach of a campaign.

• It allows a company to monitor for negative comments that could go viral quickly.

• It helps measure the costs for a social media campaign more effectively and efficiently.

Sophia is looking for different ways to measure engagement. She already measures the applause rate. She would like to find out what posts are not very effective. What should she measure for this objective?

• Conversation rate

• Social media tone

• Sales volume

• Influencer effectiveness

A popular bakery has a location in two cities. They started using social media for promotions. They have received requests from customers to include GPS and directions in the social media content. What type of social media is this?

• Geolocation social media

• Mobile social media

• Mobile websites

• Responsive social media

Carly reported to the social media team that she is seeing an increase of nested comments that are positive. What does this indicate?

• The posts have encouraged interactivity with viewers.

• The overall conversation rate is very low.

• The social media campaign is off to a rough start.

• The number of followers has increased significantly.