What are the components of the marketing mix commonly known as the 4P's?
Marketing: 1-5 Marketing Strategies and Marketing Mix

Quiz
•
Business
•
11th Grade
•
Hard

Steve Wills
Used 5+ times
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product, Price, Place, Promotion
Product, Process, Physical evidence, Promotion
People, Process, Physical evidence, Packaging
Price, Place, Packaging, Partners
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a company's marketing strategy?
To satisfy customers' wants and needs
To sell the right product to the right people
To achieve the company's goals
To create a specific written document outlining objectives
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the marketing plan?
A company's game plan for reaching its target market
A specific procedure or action used to support strategy
A specific written document outlining objectives, actions, and timelines
A combination of components used to strengthen a product's brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the marketing mix?
To enhance the product margin
To develop new products and services
To inform more people about a brand
To help companies reach their marketing goals
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of marketing according to the text?
To sell the right product to the right people at the right place and time
To create a marketing strategy to dial in a proper marketing mix
To reach and inform more people about a brand
To satisfy customers' wants and needs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a tactic in the context of marketing?
A combination of components used to strengthen a product's brand
A specific written document outlining objectives, actions, and timelines
A specific procedure or action used to support strategy
A company's game plan for reaching its target market
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the marketing strategy inform?
The target market customers
The marketing plan
The marketing mix
The company's goals
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