Marketing: 1-5 Marketing Strategies and Marketing Mix

Marketing: 1-5 Marketing Strategies and Marketing Mix

11th Grade

7 Qs

quiz-placeholder

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Marketing: 1-5 Marketing Strategies and Marketing Mix

Marketing: 1-5 Marketing Strategies and Marketing Mix

Assessment

Quiz

Business

11th Grade

Hard

Created by

Steve Wills

Used 5+ times

FREE Resource

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the components of the marketing mix commonly known as the 4P's?

Product, Price, Place, Promotion

Product, Process, Physical evidence, Promotion

People, Process, Physical evidence, Packaging

Price, Place, Packaging, Partners

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a company's marketing strategy?

To satisfy customers' wants and needs

To sell the right product to the right people

To achieve the company's goals

To create a specific written document outlining objectives

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the marketing plan?

A company's game plan for reaching its target market

A specific procedure or action used to support strategy

A specific written document outlining objectives, actions, and timelines

A combination of components used to strengthen a product's brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the marketing mix?

To enhance the product margin

To develop new products and services

To inform more people about a brand

To help companies reach their marketing goals

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of marketing according to the text?

To sell the right product to the right people at the right place and time

To create a marketing strategy to dial in a proper marketing mix

To reach and inform more people about a brand

To satisfy customers' wants and needs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a tactic in the context of marketing?

A combination of components used to strengthen a product's brand

A specific written document outlining objectives, actions, and timelines

A specific procedure or action used to support strategy

A company's game plan for reaching its target market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the marketing strategy inform?

The target market customers

The marketing plan

The marketing mix

The company's goals