Intro to Entertainment & Sports Marketing Quiz

Name (First & Last)

The creation and maintenance of satisfying exchange relationships

• Gross Impression
• Marketing
• Promotion
• Product

What a business offers customers to satisfy needs/wants?

• Product
• Promotion
• Place/Distribution
• Price

Involves the locations and methods used to make prodcuts available to customers

• Product
• Place/Distribution
• Promotion
• Price

The amount customers pay for products

• Product
• Promotion
• Price
• Place/Distribution

Ways to make customers aware of products and encourage them to buy

• Product
• Promotion
• Place/Distribution
• Price

Using sports to market products

• Marketing
• ESPN Commercial
• Sports Marketing
• Entertainment Marketing

Which is NOT an example of promotion?

• TV commercials
• Spotify Ads
• Government regulation
• Hyvee logo in Memorial Stadium

Influencing how people choose to spend their time and money on entertainment

• Sports Marketing
• Selling
• Entertainment Makreting
• Consumer Spending

Common characteristics of a group, such as age, marital status, gender, and income level (things you can usually know from a first impression)

• Demographics
• Geographics
• Psychographics
• Behavioral Segmentation