Business Online importance of communication

Create a word cloud on business activity online

Relationship Marketing is

• a strategy that focuses on building long-term relationships with customers
• a strategy that only targets new customers
• a strategy that ignores customer satisfaction
• a strategy that focuses on short-term profits

Customer interface is the way in which a business ------------ with its customers.

(a)  

What is mass customisation in online communication?

• Sending the same message to all users without any personalisation
• Creating a generic message for a specific group of users
• Using a one-size-fits-all approach for communication
• Tailoring messages and content to individual users at a large scale

What is the purpose of online customer service?