DISTMAN Midterm Exam Part 2

Organize these options into the right categories

Groups:

(a) Function of Distribution Channel

,

(b) Component of Distribution Channel

,

(c) Types of Distribution Channel

,

(d) Channel Conflict & Resolution

• Direct

• Vertical

• Hybrid

• Facilitate the transfer of ownership

• Oversaturation

• Principal

• Subdealers

• Provide information and promotion to partners

• Price Devaluation

• Indirect

• Master Distributor

• Horizontal

• Retailers

• Deliver the goods

• Perform logistics functions

Match the following

• A person or company authorized to act on behalf of another

• Exclusive Distribution

• The path through which goods and services travel from the vendor to the consumer

• Agent

• High number of outlets with low margin per sale

• Selective Distribution

• Limited number of outlets with high margin per sale

• Intensive Distribution

• Single wholesaler or retailer in a specific geographic area

• Distribution Channel

Match the correct components for each channel

h

i

j

g

f

e

d

c

b

a

Fast Distributor

Aling Nena Store

DITO Telecommunity Corporation

Nestle

William Anthony

SLM Marketing

Madam Rosecinta's Store

Unilab

Mark Cabalona

Yakult

What is Distribution Management?

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Why is it important for a company to manage their distribution channels?

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Select one strategy for distribution and expound on it.

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