DISTMAN Midterm Exam Part 2

Organize these options into the right categories

Groups:

(a) Function of Distribution Channel

,

(b) Component of Distribution Channel

,

(c) Types of Distribution Channel

,

(d) Channel Conflict & Resolution

• Perform logistics functions

• Indirect

• Deliver the goods

• Facilitate the transfer of ownership

• Retailers

• Vertical

• Horizontal

• Subdealers

• Hybrid

• Direct

• Oversaturation

• Price Devaluation

• Master Distributor

• Provide information and promotion to partners

• Principal

Match the following

• The path through which goods and services travel from the vendor to the consumer

• Distribution Channel

• Single wholesaler or retailer in a specific geographic area

• Selective Distribution

• Limited number of outlets with high margin per sale

• Exclusive Distribution

• A person or company authorized to act on behalf of another

• Agent

• High number of outlets with low margin per sale

• Intensive Distribution

Match the correct components for each channel

h

i

j

g

f

e

d

c

b

a

Yakult

Nestle

Aling Nena Store

William Anthony

Fast Distributor

DITO Telecommunity Corporation

Unilab

SLM Marketing

Mark Cabalona

Madam Rosecinta's Store

What is Distribution Management?

Why is it important for a company to manage their distribution channels?

Select one strategy for distribution and expound on it.