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DISTMAN Midterm Exam Part 2

Authored by Ceejay Ignacio

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University

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DISTMAN Midterm Exam Part 2
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6 questions

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1.

CATEGORIZE QUESTION

15 mins • 10 pts

Organize these options into the right categories

Groups:

(a) Function of Distribution Channel

,

(b) Component of Distribution Channel

,

(c) Types of Distribution Channel

,

(d) Channel Conflict & Resolution

Subdealers

Vertical

Price Devaluation

Retailers

Indirect

Principal

Provide information and promotion to partners

Facilitate the transfer of ownership

Oversaturation

Perform logistics functions

Master Distributor

Deliver the goods

Hybrid

Horizontal

Direct

2.

MATCH QUESTION

5 mins • 10 pts

Match the following

Single wholesaler or retailer in a specific geographic area

Distribution Channel

A person or company authorized to act on behalf of another

Intensive Distribution

Limited number of outlets with high margin per sale

Agent

High number of outlets with low margin per sale

Exclusive Distribution

The path through which goods and services travel from the vendor to the consumer

Selective Distribution

3.

LABELLING QUESTION

15 mins • 10 pts

Match the correct components for each channel

h
i
j
g
f
e
d
c
b
a

SLM Marketing

Unilab

DITO Telecommunity Corporation

William Anthony

Yakult

Madam Rosecinta's Store

Aling Nena Store

Nestle

Fast Distributor

Mark Cabalona

4.

OPEN ENDED QUESTION

15 mins • 10 pts

What is Distribution Management?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

15 mins • 10 pts

Why is it important for a company to manage their distribution channels?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

15 mins • 10 pts

Select one strategy for distribution and expound on it.

Evaluate responses using AI:

OFF

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