DISTMAN Midterm Exam Part 2

Organize these options into the right categories

Groups:

(a) Function of Distribution Channel

,

(b) Component of Distribution Channel

,

(c) Types of Distribution Channel

,

(d) Channel Conflict & Resolution

• Direct

• Horizontal

• Perform logistics functions

• Principal

• Indirect

• Provide information and promotion to partners

• Hybrid

• Price Devaluation

• Vertical

• Deliver the goods

• Retailers

• Facilitate the transfer of ownership

• Subdealers

• Oversaturation

• Master Distributor

Match the following

• Single wholesaler or retailer in a specific geographic area

• Distribution Channel

• Limited number of outlets with high margin per sale

• Selective Distribution

• A person or company authorized to act on behalf of another

• Intensive Distribution

• The path through which goods and services travel from the vendor to the consumer

• Exclusive Distribution

• High number of outlets with low margin per sale

• Agent

Match the correct components for each channel

h

i

j

g

f

e

d

c

b

a

DITO Telecommunity Corporation

Mark Cabalona

SLM Marketing

Nestle

Aling Nena Store

Yakult

Fast Distributor

Madam Rosecinta's Store

Unilab

William Anthony

What is Distribution Management?

Why is it important for a company to manage their distribution channels?

Select one strategy for distribution and expound on it.