[UEL] Advertising - Chapter 1

Which one below is not part of the marketing mix (4Ps)

• People

• Price

• Promotion

• Place

Which promotional mix has the most spending?

• Advertising

• Public relation

• Digital Marketing

• Direct Marketing

What is IMC?

• Integrated Marketing Communications

• Integrated Marketing Communication

• Implemented Marketing Communications

• Everything is correct

In truth, does every form of marketing strategy revolve around money?

• Yes

• No

Can you define "value"?

• What customers give compare to what they get

• The product/service's prirce

• The product/service's cost

• Every answer here is freaking correct

Compare to traditional mediums (television, radio...), what is the advantage of Social media Ads?

• Easier to reach younger generation

• Measurable

• Easy to target specific customers

• Every answer is correct

Compare to personal selling, advertising is...

• cheaper

• more expensive

• more effective in conversion

• Every answers are incorrect

A corporation organized a social movement event to encourage women. Such event, however, can not generate any revenue.

Which form of promotional/communication tool does this sample represent?

• Public relation

• Advertising

• Sales promotion

• Direct Marketing

A company's website is considered to be...

• a paid medium

• an owned medium

• an earned medium

• Every answer is correct

A KOL's review on Facebook, which the firm purchased, is considered...

• a paid content

• an owned content

• an earned content

• Every answer is incorrect