CHAPTER 8

Email marketing is....

• Highly targeted and customisable

• Expensive

• Difficult to set up, test and track

• None of the others

There are several reasons why it is important to gain permission before marketing by email to a prospect. Which of the following is NOT one of those reasons?

• To protect company reputation

• To avoid legal action

• To avoid being considered spammer

• To better understand our customers

What is an advantage of Email Marketing?

• It does not take much for email to be marked as spam

• Many consumers are email fatigued

• It's highly measurable, and databases can be easily segmented.

• When the list of subscribers is too large, it's difficult to customize

In email marketing, what is "hard bounce"?

• Deflection, event where an object collides against a plane surface, in a hard way.

• Failed delivery of email due to an undeviating

  reason like a non-existent address

• Failed delivery of email due to a deviating reason like an

  overloaded inbox

• 2000 film starring Gwyneth Paltrow and Ben Affleck

Email is stand for

• Electronic Parcel

• Electronic Mail

• E Commerce

• Inbox

Below is examples of email services provider EXCEPT:-

• Hotmail

• Gmail

• Outlook mail

• FB Messenger

Which platform user have to sign in with an email account? You can choose more than one correct answer.

• Facebook

• Twitter

• WhatsApp

• Instagram

Email Marketing should____________ (more than one answers correct)

• Be brief

• Describe your product & include CTA

• Getting Spam

• Be interesting & Creative

Which is NOT the objective of email marketing?

• To promote product & services

• To build Customer loyalty

• To increase level of interest

• To be viral & famous

Choose the advantages of Email Marketing. (More than 1 answers correct)

• Many hassle & so much to do

• Too Costly

• Do more marketing in less time

• Delivery can be scheduled in a automatic & timely manner