1.01 Study Guide - Marketing

1.01 Study Guide - Marketing

8th Grade

20 Qs

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1.01 Study Guide - Marketing

1.01 Study Guide - Marketing

Assessment

Quiz

Computers

8th Grade

Practice Problem

Medium

Created by

Trudi Rast

Used 2+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

Marketing links producers to

distributors

retailers

marketers

customers

2.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

Marketing is described as creating

exchanges

needs

advertisements

gaps

3.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

Which of the following is a marketing activity

balancing customer needs with wants

leading a project team

communicating with customers

lowering operational expenses

4.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

What provides the basis for all marketing goals and actions?

pricing

planning

budgeting

retailing

5.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

Which of the following influences the process of determining price

customers' perception of value

publicity

purchase location

sales promotion

6.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

Which of the following is a method used to communicate with customers

personal selling

manufacturing

customer orientation

marketing concept

7.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

Which of the following is an example of communicating with customers

creating a new product

sponsoring a charity event

choosing a store to distribute products

developing a marketing plan

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