1.01 Study Guide - Marketing

Marketing links producers to

• distributors

• retailers

• marketers

• customers

Marketing is described as creating

• exchanges

• needs

• advertisements

• gaps

Which of the following is a marketing activity

• balancing customer needs with wants

• leading a project team

• communicating with customers

• lowering operational expenses

What provides the basis for all marketing goals and actions?

• pricing

• planning

• budgeting

• retailing

Which of the following influences the process of determining price

• customers' perception of value

• publicity

• purchase location

• sales promotion

Which of the following is a method used to communicate with customers

• personal selling

• manufacturing

• customer orientation

• marketing concept

Which of the following is an example of communicating with customers

• creating a new product

• sponsoring a charity event

• choosing a store to distribute products

• developing a marketing plan

The purpose of communicating with customers is to

• gather participants for a survey

• befriend customers

• determine prices

• attract customers' interest

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever businesses are

• Wherever customers are

Of the following, which is a durable good

• coffee mug

• insect repellent

• hamburger

• lip balm