Marketing Plan Development Quiz
Authored by Lori Johnson
Business
8th Grade
Used 2+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a marketing plan?
To list the strengths and weaknesses of the company
To show people what products we're planning to launch
To explain why the company exists
To assess the industry and marketplace
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is included in the executive summary of a marketing plan?
SWOT analysis
Projected costs and revenue
Main goals and recommendations
Detailed market analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to understand the competition in a marketing plan?
To improve the company's image
To assess the industry and marketplace
To determine the budget for the marketing plan
To identify the weaknesses of the competition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a SWOT analysis in a marketing plan?
To list the products offered by the competition
To identify the target market
To assess the industry and marketplace
To analyze the internal strengths and weaknesses of the company
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main point of the overall marketing strategy in a marketing plan?
To create value in the eyes of the customers
To list the strengths and weaknesses of the company
To assess the industry and marketplace
To determine the budget for the marketing plan
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is included in the action plan of a marketing plan?
What will actually be done
Projected costs and revenue
Segmentation of the market
Overall marketing strategy
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is budgeting important in a marketing plan?
To identify the target market
To assess the success of the marketing plan
To assess the industry and marketplace
To determine the budget for the marketing plan
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