
DCM Mock Quiz 2
Authored by Alvin Lim
Other
Professional Development
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30 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A set of actual and potential buyers of a product describes a
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A marketing audit happens in which step of the marketing process?
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The advertisement below is an example of Disney using which type of segmentation method?
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The promotional poster of Jolibee on FoodPanda is an example of a product’s
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Coca Cola started a successful camplaign that allowed consumers to personalize their coke bottles. This is an example of
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
One of the disadvantages of email marketing is that it
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A sponsored Redbubble mask advertisement appears on Reddit’s front page is a good example of Stage 1 of the digital marketing funnel. The goal of the advertisement is to
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