Föreläsning Segmentering
Authored by Robin Herbert
Business
University
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Vilket är det andra steget för att nå rätt målgrupp?
Positionering
Segmentering
Targeting
Differentiering
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
"20-30-åringar" kan vara en målgrupp.
Rätt
Fel
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Vilket av svarsalternativen är INTE en fördel med segmentering?
Förbättrad lönsamhet
Möjlighet att dominera segment
Lättare att behålla kunder
Billigare att kommunicera med kunder
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
En positioneringskarta visar hur företag positionerar sig jämfört med konkurrenter.
Rätt
Fel
5.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
Vilka företag använder ofta mikro-marknadsföring? Företag i [...]branschen
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