Chapter 6: Presentations & Business Blogs Review

The social media team has been asked to select a few influencers to be guest writers for the company blog. The team has some influencers that are great writers, but the team is concerned that their writing styles are very different. What can be put in place to lower this risk?

• A maximum word length

• A list of suggested topics

• A database of images that can be used

• A guideline for voice, content, and style

Elise attended a webinar where four experts talked and answered questions. A moderator kept the webinar on topic and ensured all experts had the chance to respond. She really liked this approach because different viewpoints were shared. What type of format is she referring to?

• Question & Answer

• Panel Discussion

• Interviews

• Demonstrations

Shelly does not want the audience to ask questions during the webinar next week. She understands it will create engagement, but there is a risk as well. What is the downside to allowing questions during the webinar?

• It can cause the webinar to go off topic or waste time answering questions that will be covered later in the presentation

• Audience members may not be forthcoming with questions and your presentation will move along too quickly

• You may not know the answer to a particular question that is asked during the presentation and might lose credibility

• It will make your presentation feel longer to your audience members and they may sign off earlier than expected

Martha has been asked to research the audience for a webinar that will be held in two months. Martha is unsure about how to capture this information. Which method will be the best way for her to get data on the audience?

• Email all customers of the company and provide a survey

• Require a webinar registration that asks the right questions to get the data needed

• Create a link to a survey on the checkout page on the ecommerce site

• Create an audience profile based on the persona used for social media campaigns

Wayne has been asked to present to a LARGE international audience through LIVE STREAMING. The audience will have access to a chat feature where they will be able to comment, ask questions and respond to prompts. What type of presentation will this be?

• Webinar

• Webcast

• Slide Presentation

• Podcast

Silas is the speaker for an in-person presentation next week. He has practiced his talk in the same conference room that will be used for the actual presentation many times. As he reflects on the practice, he feels that his talk sounds too rehearsed. What can he do that will create a natural, conversational style.

• Focus on many people at a time and speak to them

• Spend a good deal of time on any one person

• Focus on the back of the room

• Always talk to someone in the audience

The marketing team is planning their first webinar. They included a startling statistic at the beginning and have three main points for the main talk. What have they forgotten?

• They forgot to include a ten-minute break for the audience in the middle of the presentation

• They do not have an end to the presentation which should summarize the main points

• They forgot to have a short, compelling story at the beginning of the presentation

• They have forgotten to add a feedback survey for the audience to complete

Company A maintains a business blog on an older system. The social media team wants to improve search engine results by referencing the company's business blog on their social media platforms. Which link method will likely be used?

• @blogname

• Trackback

• #blogname

• Pingback

Laura wants her webinar introduction to grab and hold the audience's attention. What method is known to connect with the audience based on their needs, wants or values?

• Summarize the webinars purpose

• Share a story that appeals to their emotions

• Tell housekeeping information, like breaks, etc.

• Ask if there are questions before starting

Edith got an urgent text from her manager. Some negative comments spiraled out of control on the company blog. Edith knows the moderator was out sick for two days. What should Edith have done to prevent this issue?

• Taken the blog down for the rest of the week and brought it back-up the following Monday

• Posted a statement that the moderator is not available so please post only kind content

• Had a backup moderator ready to step in so that comments were monitored every day

• Turned off the comments for the duration of the time the moderator was out sick