REVIEW CHAPTER 8: Marketing Automation

Marketing automation is the application of computerized technologies to support marketers and marketing management in the achievement of their work-related objectives.

• TRUE

• FALSE

How many benefits from marketing automation?

• 5

• 6

• 7

• 8

Which of the following are not benefits of Marketing Automation?

• Enhanced marketing efficiency

• 1. Greater marketing productivity

• 1. Improved accountability

• 1. Develop and manage online content

How many stages of social media customer management?

• 4

• 5

• 6

• 7

Email is cheap, easy to use and ubiquitous. 

• TRUE

• FALSE

What measures are used in web analytics?

• Page view, Visit duration, IVR

•  IVR, Hit, Exit rate

•  Page view, Hit, Singleton

• Visit duration, First call resolution

What are 3 main purposes of marketing analytics?

• Description, Exploration, Explanation

•  Introduction, Examination, Evaluation

• Recognition, Assessment, Review

• None

Social media hasn't disrupted communication between organizations, communities, and individuals.

• TRUE

• FALSE

Marketers are the ones who control brand-related communication. Communication is now multilateral, not unilateral.

• TRUE

• FALSE

B2B purchases are usually higher value than B2C with associated higher levels of risk 

• TRUE

• FALSE