M1 MARK/PR

• • ...................refers to the way a product or brand is perceived in the minds of consumers in relation to its competitors. It involves creating a distinct image and identity for the product to occupy a specific place in the market.

• • Positioning

• Margin

• Franchise

• Mailshot

• Marketing mix

• • ..............is a business model where an individual (franchisee) is granted the right to operate a business using the branding, products, and processes of a larger company (franchisor) in exchange for fees or royalties.

• Positioning

• Mark up

• price

• • Franchise

• wants

• • .....................represents the additional amount added to the cost price of a product to determine its selling price. It's the difference between the cost of production or acquisition and the selling price.

• Brand Loyalty

• Margin

• Product Placement

• • Mark up

• Market Share

• • .................is the difference between the selling price and the cost of production or acquisition. It is often expressed as a percentage and indicates the profit margin on a product.

• Gimmick

• Loss leader

• Brand Loyalty

• • Margin

• price

• • ................... is a product sold at a low price with the intention of attracting customers, even if it results in a loss. The goal is to encourage additional purchases or customer loyalty.

• Point of sale

• Premium Brand

• • Loss leader

• service

• placement

• .............is a marketing strategy involving the mass mailing of promotional materials, often in the form of letters, brochures, or advertisements, to a targeted audience.

• Consumer

• Market Share

• Product Endorsement

• Product Placement

• • Mailshot

.............. is a unique or quirky feature designed to attract attention or interest, often used in advertising or marketing to distinguish a product or campaign.

• • Gimmick

• Premium Brand

• Product Endorsement

• Market Research

• Marketing Strategy

• ............... refers to the location where a transaction takes place between a seller and a buyer. It can be a physical retail store or an online platform where goods or services are exchanged for payment.

• Premium Brand

• • Point of sale

• placement

• promotion

• packaging

• ........... refers to the combination of product, price, place, and promotion (the 4Ps) that a company uses to market and sell its products or services. It's a set of strategic elements that work together to meet the needs of a target market.

• Marketing Strategy

• Brand Loyalty

• Product Endorsement

• Market Share

• • Marketing mix

............ refers to the process of bringing a completely new product or an improved version of an existing product to the market. It involves idea generation, market research, design, testing, and launch.

• 10. Incentives

• 7. Profitability

• New product development

• 4. Packaging

• 9. Competitiveness