What is bias

Bias is a ________based on a personal point of view.

Bias occurs when we _______toward something or someone without using logical reasoning or thinking.

Other words that may help you better understand bias include inclination, preference, and ______.

Bias is used in the media as a ​ (a)   tool. 

Often, bias is used in the media to try to ​ (b)   audiences of a particular ​ (c)   or point of view. This can sometimes become a ​ (d)   thing, as it may be used in a way that tells only one side of the story.

• persuasive
• persuade
• stance
• negative

When bias is used in the media like this, it can be harmful and damaging. Why?

Sometimes the bias is used ________ by the media, under the guidance of governments, organizations, or individuals, in an attempt to influence the way people think and act.

Occasionally, certain tactics may be utilized to maximize profits or ensure the contentment of specific individuals. What is the reference to " the right people"?

• Rich people

• People with influence

• Celebrities

• Well-known

• Super stars

The media may be under pressure from their sponsors to present a positive image of their sponsors' companies or individuals while minimizing or omitting any negative information about them.

"Sponsors" means:

• companies or individuals who provide legal support for media
• companies or individuals who provide emotional support for media
• companies or individuals who provide financial support for media
• companies or individuals who provide medical support for media

It is important to be able to _______bias in our own attitudes and in the media.

Sometimes, stories in the media can be biased and judgmental, depending on the information gathered to tell that story.