Innovation 2

Which of the following is not a grouping of criteria in the Kano model?

• Must Haves

• Cost

• Value Drivers

• Delighters

What percentage of new product innovation projects suceed (according to MIT study)

• 5%

• 25%

• 50%

• 75%

• 95%

What is the primacy human congitive bias in the context of selecting external technology partners?

• A favorable bias towards the last partner you come across

• A bias towards a specific partner that you seek data and context to support

• A bias towards a partner that you spend the most time talking to

• A favorable bias towards the first partner you come across

According to HBR's survey of 1400+ projects, what was the typical cost overrun?

• 0%

• 10%

• 27%

• 50%

What was the global expenditure on Agricultural R&D in 2016?

• $1bn

• $10bn

• $70bn

• $150bn

Which scientist at BASF was instrumental in developing the chemical process for fixation of atmospheric nitrogen?

• Fritz Haber

• Norman Borlaug

• Carl Bosch

• Linus Pauling

What are the top 3 reasons from a Forbes survey for R&D project failure (3 answers)

• Inappropriate corporate culture for inovation

• Lack of executive support

• Companies cannot adequately define the problems they are trying to solve

• Lack of talent and resouces