Marketing Knowledge Check_Product

Which of the following is a benefit of a brand?

• Consumers always choose name brands

• Brands can command higher prices

• Shareholders demand strong brands

• Every company must have a brand

If Domino's were to add a Chicago-style stuffed pizza to its menu, this would represent an expansion of the ________ of its pizza offerings.

• product line depth

• product mix width

• product items

• product differentiation

Which stage of the product life cycle is characterized by stable sales and profitability?

• Introduction

• Growth

• Maturity

• Decline

Which of the following is the best example of a pure service?

• Haircut

• Meal at a restaurant

• Frozen waffles

• Sports car

Which of the following is NOT a stage of the product life cycle?

• Introduction

• Growth

• Maturity

• Profitability

Potbelly Sandwich Shops use paper bags to hold customers' sandwiches. What type of industrial product is the bag?

• Raw materials

• Manufactured materials and parts

• Capital items

• Supplies and services

A package of gum at the checkout of a grocery store is considered a(n) ________ product.

• convenience

• shopping

• specialty

• unsought

Which stage of the product life cycle is characterized by a rapid increase in sales?

• Introduction

• Growth

• Maturity

• Decline

Which of the following is NOT a means of brand positioning?

• Value

• Benefits

• Brand equity

• Attributes

Product line depth refers to ________.

• product characteristics

• the number of product lines

• product assortment

• the number of products in the product line