INDUSTRIAL PSYCHOLOGY: CHAPTER 1

• father of industrial psychology

• He first apply psychology to workplace and industry 

• Published the theory of advertising

• Published psychology of industrial efficiency

• Started the DIVISION OF APPLIED PSYCHOLOGY FOR CARNEGIE INSTITUTE OF TECHNOLOGY headed by ROBERT MEARNS YERKES 

• Created psychological corporation

1921: First Ph.D in I/O Psychology awarded to

• Her theory was a forerunner of today’s teamwork concept and group cohesiveness 

1933: First I/O textbook written by

The Hawthorne effect was first described in the 1950’s by

• Is a term referring to the tendency of some people to work harder and perform better when they are being observe from supervisor / manager