test - intro to data marketing

What is the primary purpose of Google Analytics 4?

• a) Analyzing app buttons

• b) Tracking user interactions within a website & app

• c) Monitoring social media engagement

• d) Creating advertising campaigns

Which data collection model does Google Analytics 4 use by default?

• a) Universal Analytics

• b) Event-driven model

• c) Session-based model

• d) Pageview-based model

What is a key feature introduced in Google Analytics 4 that differs from Universal Analytics?

• a) Real-time reporting

• b) Multi-channel funnels
  measurement

• c) User-centric measurement

• d) Custom dimensions

How does Google Analytics 4 handle user identities?

• a) Uses only anonymous identifiers

• b) Requires user authentication for tracking

• c) Utilizes both anonymous and user-provided identifiers

• d) Ignores user identities for privacy reasons

In Google Analytics 4, what is an event?

• a) A web page visit

• b) A session

• c) An interaction with content

• d) A user attribute

What is a key benefit of the enhanced measurement features in Google Analytics 4?

• a) Improved page load times
  

• b) Enhanced security protocols

• c) Automatic tracking of common events

• d) Higher accuracy in demographic data

What is the primary purpose of Consent Mode in Google Analytics 4?

• a) Enhancing website design

• b) Ensuring GDPR compliance

• c) Accelerating page load times

• d) Optimizing ad placements

Which data does Consent Mode allow you to collect based on user consent?

• a) All data, regardless of consent

• b) Only anonymous data

• c) Limited data based on user consent

• d) Personalized user information

How does Google Analytics 4 prioritize user data privacy?

• a) By selling user data to advertisers

• b) By anonymizing IP addresses by default

• c) By storing personally identifiable information (PII) in raw form

• d) By sharing user data openly with third parties

In GA4 Explorations, what does the "Segment Overlap" feature allow you to analyze?

• a) User demographics

• b) Traffic sources

• c) Interactions with specific pages

• d) Overlapping characteristics of multiple segments