Demographics and Segmentation

Media organisations use ​ (a)   and segmentation to break ​ (b)   and define their ​ (c)   audiences.

• demographics
• guess work
• down
• up
• target
• overall

Which of the following is a demographic (tick more than one)

• Video

• Audio

• Lifestyle

• Ethnicity

Which of the following is a demographic (tick more than one)

• Ethos

• Age

• Timescale

• Education

Which of the following is a demographic (tick more than one)

• Occupation

• Income

• Reputation

• Target audience

Which of the following is a demographic (tick more than one)

• Location

• Interests

• Gender

• Segmentation

​ (a)   can be broken down further to help define a ​ (b)   audience. This is called ​ (c)   .

• Demographics
• target
• wide
• different
• segmentation

Which of these best defines the word "segmentation"

• A way of developing tests and evaluations to test a product

• A way of defining the purpose of a product, after speaking to a client

• A way of breaking down segmentation even further. Helps ID a target audience.

• A way of breaking down demographics even further. Helps ID a target audience.

You can segment demographics by looking at the target audiences' geographical

Which of these is not a form of segmentation?

• Looking at the needs of the audience

• Looking at the audience's geographical location

• Gauging the audience's interests

• Identifying success criteria from a project manager

Which of these is not a form of segmentation?

• Considering the aspirations of the target audience

• Considering which software to use when developing a product

• Considering the opinions of the target audience

• Considering the behaviours of the target audience