Advertising Terminology Quiz - OMO

What term is used to describe the main visual element in an advertisement?

• Banner

• Slogan

• Copy

• Main Image

Which of the following refers to the text in an advertisement that provides details about the product?

• Heading

• Copy

• Banner

• Slogan

What is the term for a short, memorable phrase used in advertising?

• Slogan

• Copy

• Heading

• Banner

In advertising, what is the term for a graphic that draws attention to a key element of the product or offer?

• Main Image

• Use direct address

• Star burst graphic

• Banner

What does the woman's facial expression in the main image of the OMO advertisement imply?

• Disappointment

• Excitement

• Confusion

• Anger

In the OMO advertisement, which technique is used in the slogan?

• Rhyme

• Alliteration

• Onomatopoeia

• Metaphor

What is the effect of using direct address, such as 'you', in the OMO advertisement?

• It makes the advertisement less personal.

• It creates a sense of exclusion.

• It personalises the message and engages the reader.

• It makes the advertisement more formal.

What is being suggested about the product through the starburst graphic in the OMO advertisement?

• The product is expensive.

• The product adds brightness to colours.

• The product is difficult to use.

• The product is outdated.

What type of address does OMO use to create a relationship between product and consumer?

• Indirect address

• Direct address

• Formal address

• Passive address

What effect do colloquialisms like "yes, she's right" have in the context of the OMO advertisement?

• They create confusion

• They establish a formal relationship

• They create a persuasive relationship

• They have no effect