Analyzing Advertising Techniques

Identify and explain three persuasive techniques commonly used in advertisements.

• Emotional appeal, social proof, and scarcity

• Shock value, nostalgia, and statistics

• Celebrity endorsement, fear appeal, and bandwagon

• Logical appeal, humor, and repetition

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CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

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Analyze the target audience of a recent advertisement and discuss how the ad appeals to that specific audience.

• Analyze the cost of producing the advertisement

• Discuss the history of advertising

• Identifying the target audience and discussing how the ad appeals to them based on their demographics, interests, and preferences.

• Examine the impact of social media on advertising

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CCSS.RI.9-10.7

CCSS.RL.9-10.7

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Evaluate the effectiveness of a celebrity endorsement in an advertisement. How does it impact the audience's perception of the product?

• It can positively impact the audience's perception of the product.

• It only impacts the celebrity's reputation, not the product.

• It has no impact on the audience's perception of the product.

• It can negatively impact the audience's perception of the product.

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CCSS.RI.11-12.8

CCSS.RI.11-12.5

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CCSS.RI. 9-10.8

CCSS.RI.8.5

Recognize and explain the use of ethos, pathos, and logos in a recent advertisement. How do these elements contribute to the ad's persuasiveness?

• The advertisement uses ethos, pathos, and logos to build credibility, evoke emotions, and present logical reasoning, which contributes to its persuasiveness.

• The advertisement uses humor, fear, and repetition to build credibility

• The advertisement uses statistics, expert opinions, and personal anecdotes to evoke emotions

• The advertisement uses celebrities, music, and bright colors to present logical reasoning

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

Interpret the impact of visual elements such as color, imagery, and layout in a specific advertisement. How do these elements enhance the ad's message?

• The ad's message is not affected by visual elements

• Color, imagery, and layout are irrelevant in advertising

• Visual elements have no impact on the ad's message

• Visual elements enhance the ad's message by creating a certain mood or emotion, attracting attention, and reinforcing the brand's identity.

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CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.11-12.7

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Compare and contrast two different advertising campaigns. Discuss the strategies used in each campaign and their effectiveness in reaching the target audience.

• List the top 10 advertising agencies

• Compare and contrast the strategies used in each campaign and evaluate their effectiveness in reaching the target audience.

• Analyze the impact of social media on advertising effectiveness

• Discuss the history of advertising

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CCSS.RL.11-12.9

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Identify and analyze various advertising techniques used to enhance creativity in advertising. Provide examples of ads that demonstrate these techniques.

• Identify and analyze various advertising techniques such as using no call to action, using irrelevant images, using long and boring content, etc. Then provide examples of ads that demonstrate these techniques.

• Identify and analyze various advertising techniques such as using black and white colors, using small font size, using blurry images, etc. Then provide examples of ads that demonstrate these techniques.

• Identify and analyze various advertising techniques such as using offensive language, using negative stereotypes, using misleading information, etc. Then provide examples of ads that demonstrate these techniques.

• Identify and analyze various advertising techniques such as emotional appeal, humor, celebrity endorsement, storytelling, etc. Then provide examples of ads that demonstrate these techniques.

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CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.8.8

Explain how a specific advertisement uses storytelling to engage the audience. What effect does this storytelling approach have on the viewer?

• The storytelling approach in the advertisement makes the viewer feel bored and disengaged.

• The storytelling approach in the advertisement creates an emotional connection with the viewer and keeps them engaged.

• The storytelling approach in the advertisement confuses the viewer and makes them lose interest.

• The storytelling approach in the advertisement has no effect on the viewer.

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CCSS.RI.11-12.8

CCSS.RI.9-10.7

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Evaluate the use of humor in advertising. Discuss a recent ad that uses humor as a persuasive technique and its effectiveness in capturing the audience's attention.

• The recent ad for a luxury car, featuring a sleek and stylish presentation, effectively captures the audience's attention through humor.

• The recent ad for a vacuum cleaner, featuring a serious demonstration of its suction power, effectively captures the audience's attention through humor.

• The recent ad for a life insurance company, featuring a heartwarming story of a family's struggle, effectively captures the audience's attention through humor.

• The recent ad for Snickers, featuring a humorous scenario where a person turns into a different personality after eating the chocolate bar, effectively captures the audience's attention through humor.

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CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.8.8

Analyze the role of music in advertising. How does the choice of music impact the overall effectiveness of an ad?

• Using music in advertising is a waste of resources

• The choice of music has no impact on the overall effectiveness of an ad

• Music in ads only appeals to a small audience and is not worth considering

• The choice of music can impact the overall effectiveness of an ad by evoking emotions, creating a memorable experience, enhancing brand recall, and targeting specific demographics.

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CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7