Fun with Marketing

 What is another name for the 4Ps of marketing?

• The Advertising Mix

• Social Media

• The Marketing Mix

• The Marketing Strategy

When discussing marketing, what does “product” refer to?

• The location on which Currys is built

• Currys Concept

• Currys Advertising

• The price at which electronics are sold

It can be a tangible item that Currys provides to its customers. It can also be an intangible service or Currys concept.

• Price

• Place

• Product

• Promotion

What does CRM stand for?

• Customer Related Marketing

• Consumer Related Marketing

• Customer Relationship Management

• Corporate Responsibility Management

How do we define a "marketing environment"?

• Combination of internal and external forces that influence market operation

• External forces influencing business operations

• Internal forces influencing business operations

• None of the above