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Marketing Management Q2

Authored by Kidi Dicina

Professional Development

University

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Marketing Management Q2
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26 questions

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1.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

This is a research approach that immerses the researcher into the consumers' lives to better understand them.

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

This market follower copies the market leader but maintains differentiation in terms of packaging, advertising, pricing or location.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a difference between a business market and a consumer market?

Elastic Demand

Reciprocity

Derive Demand

Leasing

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Buying a total solution from a single seller is known as ?

5.

MULTIPLE SELECT QUESTION

30 sec • 2 pts

Which of the following statements are FALSE with regards to the BCG Matrix?

Question Marks have low market shares but are high in industry growth potential

Dogs have low market shares and industry growth potential

Cows have high market share in the industry and industry growth potential

Stars have high market shares but are low in industry growth potential

6.

MULTIPLE SELECT QUESTION

30 sec • 2 pts

The Ansoff Growth Matrix are composed of these strategies.

Divestiture Strategies

Intensive Strategies

Integration Strategies

Diversification Strategies

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

These are the usual shortcomings of a marketing plan.

outdated data sources

Lack of realism

insufficient competitive analysis

Short-run focus

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