GROUP 2

Defines as “ability to identify, understand, interpret, create, communicate, and compute, using printed and written materials associated with varying context.”

• Information literacy

• Media Literacy

• Literacy

• Technology Literacy

The ability to recognice when information is need, and to locate, evaluate, and effectively communicate information in the various formats.

• Media and Information Literacy

• Technology Literacy

• Information Literacy

• Media Literacy

The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies ( knowledge and skills) necessary to engage with traditional media and new technologies.

• Media Literacy

• Information Literacy

• Technology Literacy

• Media and Information Literacy

The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these an individual can access, manage, integrate, evaluate, create and communicate information.

• Information Literacy

• Technology Literacy

• Media Literacy

• Media and Information Literacy

refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming citizens.

• Media and Information Literacy

• Technology Literacy

• Information Literacy

• Media Literacy

Messages, as products of media, are created by sources who deliberately or unconsciously choose the quality and quantity of the content they wish to send or disseminate- what to include, what to leave out, and how to portray such information.

• All media messages are constructed

• Each medium has a unique aesthetic form

• Audiences negotiate meaning

• Media message have commercial implications

refers to the idea that media production is a business and must make a profit. This means that media content is often influenced by commercial considerations, such as the need to attract audiences to be delivered to sponsors

• Audiences negotiate meaning

• Each medium has a unique aesthetic form

• Media message have commercial implications

• All media messages are constructed

Meanings are truly in people. The meaning of any media product is not solely formed by the source or its creators but a collaboration between them and the audience- which means that the different audiences may have varied takeaways from the content.

• Media message have commercial implications

• Media messages have social and political implications

• Each medium has a unique aesthetic form

• Audiences negotiate meaning

refers to the idea that each medium of communication has its own unique way of communicating with an audience . Understanding how to “read” the media also means understanding that they are each art forms as well as information transmitters.

• Media messages have social and political implications

• All media messages are constructed

• Each medium has a unique aesthetic form

• Audiences negotiate meaning

refers to the idea that media can influence how we feel and what we think about social and political issues.

• Media messages have social and political implications

• Media message have commercial implications

• Audiences negotiate meaning

• All media messages are constructed