Website Analytics Quiz

Website Analytics Quiz

Professional Development

15 Qs

quiz-placeholder

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Website Analytics Quiz

Website Analytics Quiz

Assessment

Quiz

Computers

Professional Development

Practice Problem

Hard

Created by

Justin Foo

Used 2+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of digital analytics?

To create engaging content for the website

To track and compile customer data

To manage website performance

To design website layout

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the benefit of performing digital analytics for lead generation sites?

To understand customers' online purchasing behavior

To collect user information for sales teams

To track website performance

To measure advertisement impressions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 3 different measurement steps in digital analytics basic 'funnel'?

Acquisition, Behavior, Retention

Awareness, Engagement, Transaction

Acquisition, Behavior, Conversion

Acquisition, Conversion, Retention

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the process of digital analytics?

Configuration

Processing

Collection

Reporting

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is used to collect and measure user engagements and activities across different devices and environment?

Google Analytics

Cookies

Tracking pixels

Tag Manager

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool is known for providing insights regarding geographic distribution of customers?

Adobe Analytics

Google Analytics

Facebook Analytics

Twitter Analytics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the bounce rate measure?

Number of clicks on an ad

Percentage of people who abandon intended purchases

Percentage of visitors who are coming back to the website

Number of users who left a page without interacting

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