What is the purpose of digital analytics?

• To create engaging content for the website

• To track and compile customer data

• To manage website performance

• To design website layout

What is the benefit of performing digital analytics for lead generation sites?

• To understand customers' online purchasing behavior

• To collect user information for sales teams

• To track website performance

• To measure advertisement impressions

What are the 3 different measurement steps in digital analytics basic 'funnel'?

• Acquisition, Behavior, Retention

• Awareness, Engagement, Transaction

• Acquisition, Behavior, Conversion

• Acquisition, Conversion, Retention

What is the first step in the process of digital analytics?

• Configuration

• Processing

• Collection

• Reporting

What is used to collect and measure user engagements and activities across different devices and environment?

• Google Analytics

• Cookies

• Tracking pixels

• Tag Manager

Which tool is known for providing insights regarding geographic distribution of customers?

• Adobe Analytics

• Google Analytics

• Facebook Analytics

• Twitter Analytics

What does the bounce rate measure?

• Number of clicks on an ad

• Percentage of people who abandon intended purchases

• Percentage of visitors who are coming back to the website

• Number of users who left a page without interacting

What does the click-through rate (CTR) measure?

• Number of clicks that an ad receives divided by the number of times it is shown

• Percentage of people who abandon intended purchases

• Percentage of visitors who are coming back to the website

• Number of users who left a page without interacting

What does the abandonment rate measure?

• Number of users who left a page without interacting

• Percentage of people who abandon intended purchases

• Number of clicks that an ad receives divided by the number of times it is shown

• Percentage of visitors who are coming back to the website

What does the conversion rate (CR) measure?

• Number of users who left a page without interacting

• Percentage of people who abandon intended purchases

• Percentage of visitors who are coming back to the website

• Percentage of people who clicked on an ad and then completed an action/purchase