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Distribution Channels Quiz

Authored by Amy Finney

Business

7th Grade

Used 1+ times

Distribution Channels Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key marketing activity that links to the 'Place' P of the extended marketing mix?

Promotion

Product

Price

Distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which distribution channel involves no intermediaries or additional levels, and just involves the manufacturer and the consumer?

Wholesaling

Agent or broker

Direct selling

Retailing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which distribution channel typically leads to lower total sales volumes and increased distribution costs per sale?

Direct selling

Wholesaling

Retailing

Multi-channel distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which distribution channel involves selling products to retailers in bulk with the aim of consumers being able to purchase them from a wider range of locations?

Direct selling

Wholesaling

Retailing

Agent or broker

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which distribution channel involves wholesalers buying products from a manufacturer in very large quantities with the aim of selling them on to various retailers?

Retailing

Multi-channel distribution

Direct selling

Wholesaling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used for a manufacturer utilizing a range of distribution channels instead of just one exclusively?

Selective distribution

Multi-channel distribution

Single-channel distribution

Exclusive distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of market that the manufacturer operates within impacts the choice of distribution channels?

Consumer market

Industrial market

Reseller market

Government market

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