What is the difference between SANs and Non-SANs in terms of touchpoints provided?

SANs normally provide only the last of winning touchpoints.

Non-SANs provide only the last touchpoint.

SANs provide all touchpoints that occurred.

There is no difference between SANs and Non-SANs.

What does owned media refer to?

Channels that a brand controls for direct communication.

Media platforms where a brand pays for exposure.

Channels controlled by third-party sources.

Media channels with user-generated content.

What is the primary goal of attribution in marketing?

To identify marketing drivers that help to maximize conversions.

To analyze user behavior on the website.

What are ADIDs primarily used for in Airbridge?

To differentiate users in apps.

What is a major challenge in web attribution using cookie IDs?

The inability to track conversions.

What is the main limitation of collecting ADIDs on Android devices?

Users can reset or delete their ADIDs.

They are only available on certain devices.

They provide limited information.

They can only track web conversions.

Which iOS feature introduced the need for user permission before tracking data across apps?

App Tracking Transparency framework.

What does "web-to-app attribution" in Airbridge refer to?

Tracking conversions that occur both on web and app.

Tracking non-digital marketing channels.

What is probabilistic modeling matching in Airbridge?

A method using algorithms to estimate user identity based on common attributes.

A deterministic method based on unique user data.

A method using only cookie IDs.

A method using direct user input.

What is the primary purpose of the Actuals report in Airbridge?

To provide comprehensive data analysis combining web and app data.

To track user behavior in real-time.

To exclusively report on user demographics.

How can you customize the Date Range in Airbridge reports?

By specifying a specific timeframe.

By using only pre-defined ranges.

Only using the default settings.

What does the Configuration Drawer in Airbridge offer?

A consolidated view of all Metrics, GroupBys, and Filters.

A tool for creating new reports.

A place to save and share reports.

What differentiates the Actuals report from the Funnel report?

The Actuals report does not imply a sequential funnel or progression.

The Funnel report only shows app data.

The Actuals report cannot track clicks.

The Actuals report is less customizable.

How can the Actuals report’s table format be particularly useful?

For creating pivot tables in Google Sheets.

For automated report generation.

What is the Trend report primarily used for in Airbridge?

To provide a visual representation of trends and patterns.

To analyze individual user behavior.

To compare different marketing campaigns.

To track sales and revenue only.

In the Retention report, what are considered as "Start Events"?

App installs and deep link opens.

Any user interaction on the app.

What does the "Measurement Option" in the Retention report affect?

How multiple Start Events are handled in user journeys.

The type of users included in the report.

The cost associated with each user.

The visual layout of the report.

In the Funnel report, what does the "Funnel Entrance" date range define?

The timeframe for a cohort to complete the first step of the funnel.

The total duration of the report.

The period for revenue generation.

The user demographic analysis period.

What is the primary function of a postback in mobile app marketing?

To deliver event data from attribution providers to advertising channels.

To track user website activity.

How are postback URLs structured in Airbridge?

Determined during the channel's integration with Airbridge.

Randomly generated for each event.

Constantly changing for security reasons.

Which channels receive postbacks from Airbridge?

Exclusively non-integrated ad channels.

All channels, irrespective of integration.

What kind of data is crucial for campaign optimization and is provided by postback?

App data for decision-making on ad serving, timing, creative, and placements.

Financial information for billing purposes.

Why is event mapping important for in-app event postback in Airbridge?

To enable accurate data delivery via postback.

To reduce data storage requirements.

To increase app download speed.

To simplify user interface design.

What is a key consideration before setting up postback?

Integration information for the channel.

The geographical location of the users.

What does the 'Attributed to' delivery rule in Airbridge determine?

Whether to send an event based on its attribution to a channel.

The number of users involved in the event.

In the context of Airbridge postback, what does 'first only' refer to?

Whether to send an event based on its status as a new event.

The first user to complete an event.

What is the purpose of the 'all postback' setting in Airbridge?

To send all events to the channel, irrespective of contribution or newness.

To reduce the data sent to channels.

To prioritize certain events over others.

To limit the data sent for billing purposes.

What should you do after configuring postback settings in Airbridge?

Save and activate the settings.

Disconnect and reconnect the channel.

What is the primary objective of ad fraud in mobile app marketing?

To illicitly obtain payments from advertisers.

What are two common methods of generating fraudulent touchpoints?

Click injection and click spamming.

How does Airbridge combat click injection fraud?

Utilizing the Install Referrer API provided by Google Play Store.

By increasing app security measures.

Completely blocking all Android devices.

Manual verification of every install.

What does the Lag Time report in Airbridge help identify?

Potential instances of click injection and click spamming.

Most downloaded app categories.

Financial transactions within the app.

How is SDK spoofing typically executed?

By hacking the app SDK to generate fraudulent installs and in-app events.

Through user interface manipulation.

Through physical device tampering.

What is a clear indicator of advertising ID reset fraud?

High user retention rates. Minimal in-app activity and significantly low retention rate.

How can the Airbridge dashboard be used to prevent click spamming?

Through the "Frequency Capping" feature.

By increasing app download times.

What does the Conversion Traffic rule in Airbridge target specifically?

Conversions with specific properties.

What is the focus of the "Audience and raw data" course in Airbridge?

Exporting raw data and integrating with third-party solutions.

Airbridge Recap Quiz

Authored by Ngọc Hoàng

English

Professional Development

CCSS covered

Used 3+ times

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70 questions

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MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does media refer to in performance marketing?

Platforms that can be measured in terms of effectiveness.

Only television and newspapers.

Any kind of digital content.

Specific software programs.

MULTIPLE CHOICE QUESTION

They only consider conversions.

They cannot account for touchpoints outside their platform.

They do not require payment.

They focus solely on owned media.

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Airbridge Recap Quiz

What does media refer to in performance marketing?

Which terms are used interchangeably with media in this video?

What are touchpoints in marketing?

What is an example of a conversion in a marketing campaign?

How does Airbridge contribute to understanding media effectiveness?

What is a key characteristic of Self-Attributing Networks (SANs)?

What is a limitation of SANs in a multi-platform campaign?

What is the difference between SANs and Non-SANs in terms of touchpoints provided?

What type of media requires payment for advertising a brand or product?

What does owned media refer to?

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