Airbridge Recap Quiz

What does media refer to in performance marketing?

• Platforms that can be measured in terms of effectiveness.

• Only television and newspapers.

• Any kind of digital content.

• Specific software programs.

Which terms are used interchangeably with media in this video?

• Networks and software.

• Channels and networks.

• Platforms and users.

• Advertisements and emails.

1. What are touchpoints in marketing?

• The final purchase made by a customer.

• Interaction between a potential user and a marketing message.

• The number of ads produced.

• Websites visited by the user.

1. What is an example of a conversion in a marketing campaign?

• Viewing an advertisement.

• Browsing a website.

• User sign-up on an app.

• Sharing a post on social media.

1. How does Airbridge contribute to understanding media effectiveness?

• By only focusing on paid media.

•  By collecting and analyzing both touchpoints and conversions.

• By limiting the data to only non-SANs.

• By using a single platform for data analysis.

1. What is a key characteristic of Self-Attributing Networks (SANs)?

• They only provide data for non-paid media.

• They cannot attribute conversions to specific ads.

• They can attribute conversions to specific ads or campaigns independently.

• They require external tools for data collection.

1. What is a limitation of SANs in a multi-platform campaign?

•  They only consider conversions.

• They cannot account for touchpoints outside their platform.

• They do not require payment.

• They focus solely on owned media.

1. What is the difference between SANs and Non-SANs in terms of touchpoints provided?

• Non-SANs provide only the last touchpoint.

• SANs provide all touchpoints that occurred.

• SANs normally provide only the last of winning touchpoints.

• There is no difference between SANs and Non-SANs.

1. What type of media requires payment for advertising a brand or product?

•  Earned media.

• Owned media.

• Integrated media.

• Paid media.

1. What does owned media refer to?

• Media platforms where a brand pays for exposure.

• Channels controlled by third-party sources.

• Channels that a brand controls for direct communication.

• Media channels with user-generated content.