Rural Development 2024

Rural Marketing means _____

• Movement of goods from urban to rural

• Movement of goods from rural to urban

• a)     Exchange between rural and urban

• a)      Exchange between rural areas

Given below are two statements:

            Statement I : Only low priced products will sell in rural India.

            Statement II :  Rural consumers are a homogenous lot.

            In the light of the above statements, choose the most appropriate answer from the options given below:

• Both Statement I and Statement II are correct

• Both Statement I and Statement II are incorrect

• Statement I is correct but Statement II is incorrect

• Statement I is incorrect but Statement II is correct

Small farmers typically own land measuring

• below one hectare

• between one and two hectares

• between two and four hectares

• between four and ten hectare

Agricultural produce marketing is a link between

• farmers

• the farm and the non-farm sectors

• framers and intermediaries

• intermediaries and consumers

Which type of market buys goods and services for further processing or for use in the production process?

• Business

• Consumer

• Retail

• Reseller

____________ is one of the three major factors of production in classical economy and an essential input for housing and food production.

• Water

• Fertilizers

• Land

• Seeds

At the centre of any marketing process is,

• Target consumers

• The product

• The price

• The marketing intermediary

Rural market is a large and ___________ market

• Attractive

• Neat

• Limited

• . Scattered

Which one of the following is NOT a challenge in rural marketing?

• Distribution

• Communication

• Buying motive

• Limited knowledge

Rural consumer purchase a product as a result of certain physical, social and ____________ forces creating a desire or a want for the product

• Cultural

• Family

• Economical

• Environmental