Exhibition Planning and Management Quiz

What do you know about exhibition? Except...

• It displays products

• The objective is to sell products/service

• It needs exhibitor

• It only informs

How do you plan your exhibition in the beginning? (your answers could be more than one!)

• Prepare the big theme and create timeline

• Manage a committee and its member

• meet the sponsors

• Create time line need check list

SMART format should be applied on....

• Theme of the event

• Sponsors Target of the event

• Objectives of the event

• Exhibitor Target of the event

What do you think is the main issue in managing an exhibition?

• brainstorming

• communication

• class discussion

• sponsorship agreement

SMART template for your event objectives means that your objectives should...

• Specific, Measurable, Attainabble, Rationale, and Timebound

• Specific, Marketing Strategy, Attainabble, Rationale, and Timebound

• Summarized, Marketing Strategy, Aplicable, Rationale, and Timebound

• Specific, Measurable, Attainabble, Rationale, and Timeless

Target Segmentation is from....(you can choose more than one answer!)

• Demographic Segmentation

• Psychographic Segmentation

• Geographic Segmentation

• Behavior Segmentation

Type of Proposal you will need in an exhibition is....except

• Activity Proposal

• Executive Proposal

• Exhibitor Proposal

• Sponsorship Proposal

Event profile is exercised from some questions below,......except

• What kind of event?

• Who is the target market?

• How to plan, manage, and evaluate the event?

• Why should we do brainstorming meeting?

Demographic Segmentation includes...except

• Location

• Education

• Gender

• Job

Siskind (2005) says that Exhibiting is...................a display

at a trade show, conference, sporting event, mall, hotel lobby, or in a boardroom

• planning

• Setting up

• moving

• shaping