English

It solicits information from persons of EXPERIENCE and EXPERTISE to gain a more detailed and in-depth perspective of a particular topic or issue.

• INTERVIEW

• SURVEY

It refers to the process of gathering information from a group of people, whether in the form of a short paper-and-pencil feedback form or an online-administered marketing questionnaire.

• INTERVIEW

• SURVEY

It is a QUALITATIVE tool used for collecting 'personalized'

• INTERVIEW

• SURVEY

It involves an INTERVIEWER and the INTERVIEWEE/S

• INTERVIEW

• SURVEY

responsible for ethical, respectful inquiry and accurate collection of data relevant to the research purpose and questions.

• Interviewer

• Interviewee

responds honestly to questions or participates in discussion with the researcher to provide ideas or answers that offer insight into his/her perceptions, understandings, or experiences of personal, social, or organizational dimensions of the subject of the study.

• Interviewer

• Interviewee

Personal narratives, sharing of actual events, learnings from actual involvement

• Experiences

• Perspectives and

  Opinions

• Attitudes

Intelligent assumptions, fact-based statistics/ data, academically-developed insights

• Experiences

• Perspectives and

  Opinions

• Attitudes

Personal biases supported by facts, established beliefs, and scientifically-inclined predications

• Experiences

• Perspectives and

  Opinions

• Attitudes

The research purpose and questions serve as the framework and offer focus and boundaries to the interactions between the researcher and interviewee.

• TRUE

• FALSE