Cert Prep Review

Stage of the social media campaign where a business is identifying their target audience.

• Preparation

• Planning

• Development

• Implementation

When a CEO of a business is blogging and posting on social media sites

• Engagement

• Exposure

• Social Media Campaign

• Executive Buy-In

When followers are liking, commenting, and sharing a social media post.

• Engagement

• Reach

• Exposure

• Executive Buy-In

The make a presentation more social you should share them as....

• Webcast

• Podcast

• Live Streaming

• Webinar

When an expert in a field wants to share industry news, images, videos, what social media site should they post on?

• Instagram

• LinkedIn

• Webinar

• Microblog

The benefit of social media auditing is that you can.....

• To define goals and tactics for each social media platform.

• Prevent bad data from entering the campaign decision-making process.

• Compare your social media presence to your competitors.

• To examine social media goals and actions for each organizational unit.

Stage of the social media campaign where you establish a budget.

• Preparation

• Planning

• Development

• Implementation

A new software update on the iPhone has had numerous bugs and unhappy customers. Apple has been responding promptly to complaints on their social media sites with promises of software patches to correct the problems. What stage of social media crisis management is the Apple in?

• Detecting

• Identifying

• Responding

• Recovering

Chloe is the social media strategist for a large banking institution and is responsible for social media risks within their communities. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage requires assigning probability levels to threats?

• Monitor and Revise

• Identify and Resolve

• Manage and Mitigate

• Assess and Evaluate

A new company has a growing base of followers on social media platforms such as Facebook and Instagram, however, they would like to attract new followers. What social media tool can they use to help them achieve their goal of gaining new followers?

• Owned Advertising

• Paid Advertising

• Infographics

• Organic Advertising