Consumer Decision-Making Process

Consumer Decision-Making Process

12th Grade

8 Qs

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Consumer Decision-Making Process

Consumer Decision-Making Process

Assessment

Passage

Business

12th Grade

Practice Problem

Medium

Created by

Stephanie Collins

Used 2+ times

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage of the consumer decision-making process?

Purchasing Decision

Recognition of Need

Evaluation of Alternatives

Post Purchase Evaluation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What motivates a want in the consumer decision-making process?

Indifference

Curiosity

Satisfaction

Confusion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the consumer do in the information search stage?

Evaluate the product

Acknowledge the need

Make the purchase decision

Compare alternatives

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the consumer do in the purchasing decision stage?

Evaluate alternatives

Recognize the need

Search for information

Determine which product or service they want

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the benefit of understanding the consumer decision-making process for companies?

Decreased sales and customer base

Lack of knowledge about the customer base

Unnecessary marketing initiatives

Leverage against competition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the consumer do in the post purchase evaluation stage?

Determine which product or service they want

Acknowledge the need

Compare alternatives

Evaluate the product or service they've bought

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the consumer do in the evaluation of alternatives stage?

Acknowledge the need

Search for information

Compare alternatives

Determine which product or service they want

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