Consumer Decision-Making Process

What is the first stage of the consumer decision-making process?

• Purchasing Decision

• Recognition of Need

• Evaluation of Alternatives

• Post Purchase Evaluation

What motivates a want in the consumer decision-making process?

• Indifference

• Curiosity

• Satisfaction

• Confusion

What does the consumer do in the information search stage?

• Evaluate the product

• Acknowledge the need

• Make the purchase decision

• Compare alternatives

What does the consumer do in the purchasing decision stage?

• Evaluate alternatives

• Recognize the need

• Search for information

• Determine which product or service they want

What is the benefit of understanding the consumer decision-making process for companies?

• Decreased sales and customer base

• Lack of knowledge about the customer base

• Unnecessary marketing initiatives

• Leverage against competition

What does the consumer do in the post purchase evaluation stage?

• Determine which product or service they want

• Acknowledge the need

• Compare alternatives

• Evaluate the product or service they've bought

What does the consumer do in the evaluation of alternatives stage?

• Acknowledge the need

• Search for information

• Compare alternatives

• Determine which product or service they want

What does the consumer do in the recognition of need stage?

• Determine which product or service they want

• Evaluate the product or service they've bought

• Search for information

• Acknowledge the need