Marketing Campaign (Unit 2)

Which of these is NOT a principle of marketing?

• Satisfying needs and wants

• Promoting products

• Distributing the brand in the right locations

• Asking the right questions

Which of these is NOT an aspect of demand?

• Recognising demand

• Anticipating demand

• Stimulating demand

• Simulation demand

Select all reasons for successful marketing

• Developing new products

• Increasing market share

• Decreasing profitability by increasing costs

• Diversification

• Understanding customer wants and needs

What is niche marketing?

• Market is restricted to a particular interest or need

• Covers different age groups and locations in their generic form

• The car market

What is mass marketing?

• Restricted to specialist needs or interests

• Covers different age groups and locations in their generic form

• The international food market

Which of these is a type of market segmentation? (There are 2 right answers)

• Behavioural

• Diversification

• Geographic

• Internal

Which of these brands has the slogan, "Think different"?

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What is brand image?

• How a company expresses itself through tone of voice, core values, beliefs and visual identity

• How audiences perceive a brand and how customers feel about their experience

• Marketing strategy of informing customers about how a business brand or product is superior to others

• Taking a pic of the logo

What does USP stand for?

• Unconditional Selling Point

• Unique Selling Point

• Unique Status Point

• Unique Selling Product

What budgetary constraints might a business have? (more than one answer)

• Limited revenue

• Economic conditions

• Competition

• Seasonal variations