Typography and Design Fundamentals for High Schoolers

What is typography?

• The art of making objects

• The technique of arranging type to make written language legible, readable, and appealing when displayed

• The process of painting

• The study of books

Which of the following is NOT a type of font?

• Serif

• Sans-serif

• Script

• Sound

What does the term 'kerning' refer to in typography?

• The adjustment of space between pairs of letters

• The overall spacing between characters in a block of text

• The height of lowercase letters

• The thickness of a character stroke

Why is typography important in branding?

• It has no real importance

• It helps to convey a brand's message and personality

• It is only important in books

• It is cheaper than photography

What is the 'baseline' in typography?

• The top line that letters touch

• The line upon which most letters sit and below which descenders extend

• A decorative line added to specific letters

• The middle line that divides upper and lower case letters

Which of the following is a principle of good typography?

• Using as many fonts as possible

• Ignoring the context of the text

• Ensuring readability and legibility

• Prioritizing decoration over clarity

What role does typography play in the readability of a text?

• No role

• A minor role

• A significant role

• Only affects the text color

In branding, how can typography influence consumer perception?

• By making the text difficult to read

• By conveying professionalism or playfulness depending on the typeface

• It has no influence

• Only by changing the color of the text

What is 'leading' in typography?

• The process of creating a new font

• The thickness of a character stroke

• The vertical spacing between lines of text

• The initial letter of a paragraph that is larger than the rest

How can typography contribute to a brand's identity?

• By being inconsistent across all materials

• By having no unique features

• By using a unique and consistent typeface that aligns with the brand's values

• By changing fonts frequently