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MKTG CH6 1/3

Authored by Kevin Tordella

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University

Used 3+ times

MKTG CH6 1/3
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19 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

process a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use

Need Recognition

Perceived Value

Consumer Behavior

Evoked Set (consideration set)

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a personal assessment of the net worth one obtains from making a purchase, or the enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct

Perceived Value

Value

Utilitarian Value

Hedonic Value

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the value a consumer expects to obtain from a purchase

Value

Hedonic Value

Perceived Value

Utilitarian Value

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a value derived from a product or service that helps the consumer solve problems and accomplish tasks

Utilitarian Value

Perceived Value

Hedonic Value

Value

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a value that acts as an end in itself rather than as a means to an end

Hedonic Value

Value

Utilitarian Value

Perceived Value

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a five-step process used by consumers when buying goods or services

Need Recognition

Consumer Decision-Making Process

Want

Jilting Effect

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

result of an imbalance between actual and desired states

Want

Hedonic Value

Need Recognition

Value

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