Super Bowl "Economics"

True or False: According to the National Retail Federation, total Super Bowl spending in the U.S. will exceed $15 billion this year.

• True

• False

Which category of Super Bowl spending is the largest for consumers?

• Decorations

• TVs

• Team Apparel

• Food & Beverage

True or False: More total spending takes place for the Super Bowl than Valentine's Day.

• True

• False

In the host agreement, the Super Bowl host city must provide the NFL with "expense reimbursement." How much is this expense reimbursement?

• $5 million

• $11 million

• $17 million

• $22 million

What percentage of ticket sale revenue does the NFL receive for the Super Bowl?

• 25%

• 50%

• 75%

• 100%

True or False: Over 200 million people intended to watch at least some part of the Super Bowl this year.

• True

• False

True or False: According to polls, the commercials matter more to Americans than the halftime show.

• True

• False

True or False: The NFL pays for the costs associated with the Halftime Show but does not pay the artist.

• True

• False

True or False: The cost of airtime for a 30 second commercial was approximately $8 million this year.

• True

• False

True or False: Total advertising revenue during the Super Bowl is expected to reach as much as $700 million.

• True

• False