Propoganda

statement suggesting that everyone is using a specific product and you should too

• emotional appeal

• glittering generalities

• bandwagon

• testimonial

words that'll make you feel strongly about someone/something (fear desire for success, excitement)

• emotional appeal

• glittering generalities

• bandwagon

• testimonial

word that "glitter" but give no details about the product

• emotional appeal

• glittering generalities

• bandwagon

• testimonial

well known person or previous customer supports a product or service

• emotional appeal

• glittering generalities

• bandwagon

• testimonial

incite fears and arouse prejudices in viewers with idea (using phrases/saying things for people to think differently about products)

• emotional appeal

• name calling

• bandwagon

• testimonial

company tries to show it's "just like you" (persuasive advice favored by politicians)

• plain folks

• name calling

• bandwagon

• testimonial

opposite of bandwagon "buying our products will make you better than everyone else since others can't afford it"

• plain folks

• name calling

• snob appeal

• testimonial

using statistics selectively to give a more favorable view of product

• plain folks

• name calling

• bandwagon

• misuse of statistics

part of the truth/information (omitting relevant facts)

• plain folks

• card stacking

• bandwagon

• misuse of statistics

emotional argument (pathetic, sympathy and empathy)

• logos

• pathos

• ethos