WOF Chp 4.2 Data Collection Mechanisms, DA Platforms Comparison

Which mechanism helps retain data throughout a user’s visit on a webpage?

• Google Analytics

• Cookies

• Tracking pixels

• Tag Manager

What is a Tag Manager as a Statistic Collection Mechanism?

• A software that helps to manage tags on a website

• Snippets of code added to a site to collect information

• A file that retains data throughout a user’s visit on a webpage

• None of the above

What are Tracking Pixels?

• A software that scans internet for websites

• A file that retains data throughout a user’s visit on a webpage

• Snippets of code added to a site to collect information

• 1x1 pixel or pixel tag that is loaded when a user visits a website

What is an advantage of Google Analytics?

• Is a free tool

• Easy to learn

• Information and features provide a just right, no risk of information overload.

• Good mobile experience

What is a disadvantage of Adobe Analytics?

• UI is not very user friendly

• Lack of means to connect to popular analytics tools like PowerBI

• Poor internal reporting

• Poor customer support

What is a disadvantage of Google Analytics?

• Is expensive

• Lacks useful data for optimizing website

• Does not help define conversion goals

• Learning curve is steep