WOF Chp 2.2 - Technical SEO Best Practices

What is the purpose of an SSL certificate for a website?

• To authenticate the identity of the website

• To improve website design

• To create rich snippets in search results

• To increase website traffic

Where can you get an SSL certificate for free?

• Bluehost

• Namecheap

• GoDaddy

• Let's Encrypt

What issue can arise if both versions of a website (https://yourwebsite.com and https://www.yourwebsite.com) are accessible?

• Undesirable URLs ranking in search results

• Duplicate content issues

• Backlink dilution

• Wasted crawl budget

What tool can be used to check a website's current speed?

• Google AdWords

• Google PageSpeed Insights

• Google Search Console

• Google Analytics

Why is it important for a website to be mobile-friendly?

• To improve website security

• Google looks at mobile versions of webpages first to index & rank content

• To increase website loading speed

• To comply with GDPR regulations

What is the purpose of implementing structured data on a website?

• To increase website traffic

• To win rich snippets in search results

• To enhance website design

• To improve website accessibility

What issue can arise from having duplicate content on multiple pages of a website?

• Backlink dilution

• Wasted crawl budget

• Penalization by Google

• Undesirable URLs ranking in search results

How can broken pages on a website be fixed?

• Ignore the broken pages

• Create duplicate pages

• Redirect older posts with backlinks to other relevant pages

• Delete the pages permanently

Where can the Core Web Vitals metrics of a website be found?

• Google PageSpeed Insights

• Google AdWords

• Google Search Console

• Google Analytics

When should hreflang tags be added to the section of a webpage?

• When the website is being optimized for voice search

• When different languages are being used

• When the website is being redesigned

• When the website is being migrated to a new server