Marketing Review

Marketing Review

9th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Review

Marketing Review

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Easy

Created by

Krystal Thomas

Used 11+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What are the four parts of the marketing mix?

price, process, promotion, product

product, place, price & position

price, plan, promotion & place

product, place, price & promotion

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Define price competition.

Strategy to be the lowest price seller

Strategy to sell more than your competitor

Strategy to be the highest-price seller.

Strategy to purchase the cheapest goods

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is competition?

A struggle among companies for customers

A group of people that an org focuses on as part of the marketing plan

A service that is provided to the customer.

Process of developing, promoting, & distributing products or goods/services

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is marketing?

Customers w/ shared needs who have the desire & ability to buy a product

Products and services provided to a customer

Process of developing, promoting,& distribution products, goods, & services

Statistics that describe the population in terms of person characteristics

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of these is NOT an example of digital marketing?

Banner advertising

Personal Selling

E-mail campaigns

Viral marketing

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The gathering of information to make business decisions.

marketing research

product decisions

goals and objectives

branding

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The customer is a part of the marketing mix and should be the target of all marketing efforts

True

False

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