Marketing Review

What are the four parts of the marketing mix?

• price, process, promotion, product

• product, place, price & position

• price, plan, promotion & place

• product, place, price & promotion

Define price competition.

• Strategy to be the lowest price seller

• Strategy to sell more than your competitor

• Strategy to be the highest-price seller.

• Strategy to purchase the cheapest goods

What is competition?

• A struggle among companies for customers

• A group of people that an org focuses on as part of the marketing plan

• A service that is provided to the customer.

• Process of developing, promoting, & distributing products or goods/services

What is marketing?

• Customers w/ shared needs who have the desire & ability to buy a product

• Products and services provided to a customer

• Process of developing, promoting,& distribution products, goods, & services

• Statistics that describe the population in terms of person characteristics

Which of these is NOT an example of digital marketing?

• Banner advertising

• Personal Selling

• E-mail campaigns

• Viral marketing

The gathering of information to make business decisions.

• marketing research

• product decisions

• goals and objectives

• branding

The customer is a part of the marketing mix and should be the target of all marketing efforts

• True

• False

When thinking about the customers, what changes all the time in marketing ?

• business growth

• marketing plans

• wants and needs

• advertisement

Which of the 4 P's concerns how much a customer pays for the good/service being offered?

• price

• product

• promotion

• place

Sales promotion can involve all of the following except _______.

• loyalty program

• samples

• moving to a new location

• coupons