ENTRE: Chapter 10 Product, Price, Place
Authored by Campbell T
Business
12th Grade
Used 2+ times
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41 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
all the goods and services a business sells
product mix
product line
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the group of closely related products within the product mix
product line
features
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
facts about a good or service
features
warranty
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a written document that states the quality of a product with a promise to correct certain problems that may occur
warranty
guarantee
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a promise that a product has a certain quality or will perform in a specific way
guarantee
packaging
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
protects products until customers are ready to use them
packaging
brand
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the process of deciding which product elements appeal to target market
product planning
product positioning
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