Persuasive Techniques and Strategies Quiz 3

Which persuasive technique attempts to persuade the consumer that something is good because 'everyone' is doing it?

• Exaggeration

• Endorsement

• Card Stacking

• Bandwagon

Which persuasive technique leaves out necessary information for the audience/consumer to make an informed decision?

• Card Stacking

• Glittering Generalities

• Connotation/Word Choice

• Fear

Which persuasive technique uses words that will influence the audience’s perception of an item or issue?

• Fear

• Euphemisms

• Endorsement

• Connotation/Word Choice

Which persuasive technique uses a popular figure such as a celebrity to endorse a product, service or cause?

• Fear

• Endorsement

• Exaggeration

• Euphemisms

Which persuasive technique overstates the effectiveness or importance of a product?

• Exaggeration

• Glittering Generalities

• Euphemisms

• Fear

Which persuasive technique substitutes an agreeable or inoffensive expression or term for one that may offend or suggest something unpleasant?

• Name-Calling

• Fear

• Euphemisms

• Glittering Generalities

Which persuasive technique presents a dreaded circumstance and usually follows it up with the kind of behavior needed to avoid that horrible event?

• Fear

• Glittering Generalities

• Name-Calling

• Plain-Folks Appeal

Which persuasive technique uses slogans or simple phrases that sound good but provide little or no information due to the vagueness of the message or the positive connotations of the words?

• Repetition

• Plain-Folks Appeal

• Name-Calling

• Glittering Generalities

Which persuasive technique tells the consumer that the other choices are wrong and the 'right choice' is the product being sold?

• Name-Calling

• Plain-Folks Appeal

• Repetition

• Rhetorical Questions

Which persuasive technique suggests that everyday things are superior to special or extravagant things?

• Rhetorical Questions

• Repetition

• Sex Appeal/Beautiful People

• Plain-Folks Appeal