Brands Test

Name

It’s possible for a company to lose its federal protection of a trademark if it doesn’t protect it

• True
• False

A company has no control over its brand identity

• True
• False

Dole Pineapple company uses a mixed brand strategy to sell its pineapples

• True
• False

Honda created the Acura brand to sell luxury cars. This is an example of

• Trading Up
• Trading Down

A generic product may have the same manufacturer as the leading brand name product

• True
• False

A patent’s lifespan begins when a company begins to sell the product

• True
• False

Band-Aid name is an example of a

• brand name
• private distributor
• generic brand
• mixed brand

The features of a product benefits the

• salesperson
• distributor
• customer
• manager

The company's brand familiarity can be classified in how many levels?

• 2
• 4
• 5
• 6