Sales and Advertising Quiz

Sales and Advertising Quiz

12th Grade

15 Qs

quiz-placeholder

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Sales and Advertising Quiz

Sales and Advertising Quiz

Assessment

Quiz

Computers

12th Grade

Practice Problem

Hard

Created by

Kristy Griffiths

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Good salespeople will often view objections from customers as an opportunity to:

supply more information.

demonstrate the product.

restate the value of the product.

suggest related products to enhance the value of the product to be purchased.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following activities will not help improve sales performance?

allowing salespeople to work without monitoring

informing sales staff about new merchandise

having sales staff meetings

setting sales goals

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The number of times a person is exposed to an advertisement is called

span.

reach.

gross impression.

frequency.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The value that a company realizes from having a product with a recognizable name is called

brand awareness.

brand image.

generic brand.

brand equity.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are elements of the promotional mix except

advertising.

personal selling.

public relations.

budget.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When it comes to advertising, businesses are highly interested in the amount earned from the action. This is referred to as

cost per click.

return on investment (ROI).

net profit.

net profit.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Often, the main purpose of an advertising campaign is to

influence consumers' behavior.

create favorable publicity.

dominate the competition.

establish brand awareness.

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