Sales and Advertising Quiz

Good salespeople will often view objections from customers as an opportunity to:

• supply more information.

• demonstrate the product.

• restate the value of the product.

• suggest related products to enhance the value of the product to be purchased.

Which of the following activities will not help improve sales performance?

• allowing salespeople to work without monitoring

• informing sales staff about new merchandise

• having sales staff meetings

• setting sales goals

The number of times a person is exposed to an advertisement is called

• span.

• reach.

• gross impression.

• frequency.

The value that a company realizes from having a product with a recognizable name is called

• brand awareness.

• brand image.

• generic brand.

• brand equity.

All of the following are elements of the promotional mix except

• advertising.

• personal selling.

• public relations.

• budget.

When it comes to advertising, businesses are highly interested in the amount earned from the action. This is referred to as

• cost per click.

• return on investment (ROI).

• net profit.

• net profit.

Often, the main purpose of an advertising campaign is to

• influence consumers' behavior.

• create favorable publicity.

• dominate the competition.

• establish brand awareness.

Purchasing a home for most consumers involves

• extensive decision making.

• routine decision making.

• limited decision making.

• impulse buying.

A strategy used to plan, execute, and monitor all promotional messages about a product to ensure consistency among all those messages is called

• consistent messaging.

• integrated marketing communication.

• message monitoring.

• communication consistency.

All of the following are potential ways to maximize profits except