Domain 2 Review

A ______________________ competitor is a business that sells different product or services but is similar enough to be competitive with another business.

• indirect

• strong

• direct

• weak

Mark designs logos for businesses in his city. He mostly works with local

bakeries. What is Mark’s target market?

• Adults, ages 25-60

• Females, ages 13-19

• Kids, ages 2-12

• Males, ages 20-40

Tom runs a car repair shop with dependable employees. Recently, he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. What part of the SWOT analysis would dependable employees fall under?

• Weakness

• Opportunity

• Strength

• Threat

Tom runs a car repair shop with dependable employees. Recently, he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. What part of the SWOT analysis would small budget fall under?

• Weakness

• Strength

• Opportunity

• Threat

Ellie owns a tumbling gym. She compiled a list of nearby competitors.

Would a trampoline park be direct or indirect competition.

• Direct

• Indirect

An __________________ provides an overview of the marketing plan.

• reference

• abstract

• executive summary

• table of contents

Which marketing method has the higher success rate of bringing in new customers?

• Mail

• Email

Which marketing method is commonly seen on the side of a freeway?

• Survey

• Email

• Mail

• Billboard

Which market segment shares a customer’s age, gender, and ethnicity?

• Psychographic

• Demographic

• Geographical

• Behavioral

Which market segment shares a customer’s location?

• Geographical

• Behavioral

• Demographic

• Psychographic