E-marketing (english)

Choose the correct answer. Only one answer is correct.

Which statement best describes content marketing?

• Selling products through telemarketing

• Creating and distributing valuable content for an audience

• Placing advertisements on television

• Sending promotional SMS messages

Choose the correct answer. Only one answer is correct.

What is the main purpose of a landing page?

• Presenting the entire company

• Encouraging the user to perform a specific action

• Publishing news and updates

• Archiving content

Choose the correct answer. Only one answer is correct.

A company is organizing a free webinar and wants to collect contact information from potential customers. The best solution would be:

• Thank you page

• Lead capture page

• Referral page

• 404 page

Choose the correct answer. Only one answer is correct.

Which tool is used to analyze website traffic?

• Canva

• Mailchimp

• Google Analytics

• WordPress

Choose the correct answer. Only one answer is correct.

A company wants to build an expert image and regularly share knowledge with its audience. The most appropriate tool would be:

• Podcast

• Discount coupon

• Promotional pop-up

• Display banner

Choose the correct answer. Only one answer is correct.

What is the function of a CTA (Call To Action)?

• It increases website speed.

• It encourages users to perform a specific action.

• It measures campaign effectiveness.

• It is used for data analysis.

Choose the correct answer. Only one answer is correct.

A company sells software through a subscription model. Which metric is particularly important?

• Number of likes

• LTV/CLV

• Number of comments

• Number of page views

Choose the correct answer. Only one answer is correct.

A case study should primarily:

• Present the client’s story and achieved results

• Contain only product advertising

• Be anonymous

• Consist only of numerical data

Choose the correct answer. Only one answer is correct.

A company notices very high website traffic but very few purchases. The most likely problem concerns:

• Conversion

• Number of impressions

• Number of users

• CPM

Choose the correct answer. Only one answer is correct.

The greatest advantage of a webinar is:

• Lack of contact with the audience

• The possibility of live interaction

• No need to prepare materials

• Automatic customer acquisition