GEAS CHAPTER 4 5

What does a trademark protect?

• An invention

• A work of art

• Logos, names, and brands

• A secret formula

People who have already purchased your product.

• No correct answer

• Both of the given choices are correct

• Existing Customers

• Customers

The ability ot implement creative ideas

• Innovativeness

• Leadership

• Inquisitive

• Entreprendre

Time spent with each customer is different

• but cost is still the same

• no correct answer

• therefore the cost is different

• either the given choices are corrent

if you write an original story, what type of intellectual property gives you the right to decide who can make and sell copies of your work?

• Copyright

• Geographical indications

• Patents

• Trademarks

What protects the intellectual property created by inventors?

• Copyright

• Geographical indications

• Patents

• Registered designs

If you know what makes them tick, you can serve them in the way they prefer.

• What they expect of you

• What they think about you

• What they think about your competitors

• What makes them feel good about buying

What protects the intellectual property created by artists?

• Copyright

• Geographical indications

• Patents

• Registered designs

Attempt to get an understanding of a specific market segment by questioning eight to 12 members of that group to discover what psychographic and behavioristic factors might motivate the entire group.

• Focus groups

• Surveys

• Interviews

• All of the answers correct

Extend the application of a method or conclusion

• Segmentation

• Diffusion

• Multinational

• Extrapolate