Labels and Packaging in Marketing

Which is NOT a function of packaging?

• protect the product

• promote the product

• price the product

• provide info on the product

Identifying the target audience for packaging helps in:

• Increasing the package size

• Reducing the environmental impact

• Tailoring the design of the graphics on the package

• All of the above

What is the primary purpose of the Care Labeling Rule?

• Intended for cleaning items to Inform consumers what the product is capable of cleaning.

• Demonstrates to the consumer what the company creating the product cares about.

• Informs the consumer the proper way to clean their clothing and if it should be dry-cleaned.

• A government regulation that states that companies must provide fair and accurate information.

Which of the following is considered an eco-friendly packaging option?

• Polystyrene foam

• Biodegradable plastics

• Heavy glass containers

• PVC packaging

Which FDA regulation is most concerned with labeling?

• The Clean Air Act

• The Nutrition Labeling and Education Act (NLEA)

• The Federal Trade Commission Act

• The Safe Drinking Water Act

​ (a)   Appeal is (b)   Appeal

• Eye
• Buy
• Sales
• Package
• Price
• Brand
• Label

Why is accurate labeling important for food products?

• It is not important as long as the product sells

• To ensure consumer safety and informed choices

• To make the packaging look attractive

• To reduce production costs

What information is required by the FDA to be included on food labels?

• The CEO's name of the company

• Nutritional facts such as calories, fats, and vitamins

• The color of the food inside

• Celebrity endorsements

A company should never put more resources into the package as it does the good inside.

• TRUE

• FALSE

Which of the following packaging materials is least eco-friendly?

• Recycled paper

• Compostable materials

• Styrofoam

• Aluminum