VALS Framework applied to advertising
Authored by Robin Fournier
English
University
CCSS covered
Used 6+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does the brand match?
Innovators
Survivors
Experiencers
Makers
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does this brand match?
Innovators
Achievers
Makers
Thinkers
Tags
CCSS.RL.2.6
CCSS.RL.8.3
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does this brand match ? (Rolex)
Strivers
Survivors
Believers
Innovators
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does this brand match?
Believers
Innovators
Survivors
Makers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does this brand match?
Makers
Experiencers
Believers
Thinkers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does this brand match?
Experiencers
Survivors
Believers
Achievers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which profile does this brand match?
Innovators
Survivors
Thinkers
Experiencers
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